The Purpose of SEO audit is, to perform the assement of a website that will help your website rank high. Auditing an Existing Site, is used to Identify SEO Problems and it is one of the most important tasks that SEO professionals encounter. There is lot of possibility to find problems when conducting a website audit.
Key Elements of an SEO Audit
The following sections identify what you should look for when performing a website audit.
1. Organic Visitors Per Month
The term organic traffic is used for referring to the visitors that land on your website as a result of unpaid search results. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not referred by any other website. By using tools like ubber suggest we can see the organic visitors for the existing website.
2. Keywords Ranking On the First Page
Using Long tail keywords we can rank the page on google. It is one of the fastest ways to get your content in front of thousands of people.by ubber suggest we can see the keyword ranking on the page.
3. BackLinks/Linking Domains
A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.” Backlinks are important to SEO. Dofollow links allow google to follow them and reach our website. If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you.
4. Website Errors
By using a tool called uber suggest,we can see the website errors. Few Kinds of errors:
401 (Unauthorized) This error happens when someone tries to access a page for which they are not authorized.
403 (Forbidden) This error occurs when a server will not complete a request because a user isn’t allowed to access, 403 error recognizes that a user may be logged in with a valid user ID and password, but does not have authorization to access the specific page.
404 (Not Found) This error is one that most people see on a regular basis, unfortunately. 404 error occurs when a user tries to access a webpage that doesn’t exists.
5. On Page Elements
On page SEO is a very important element of your SEO strategy and it’s definitely something you should learn to understand. The most important elements of on page SEO.
6. Title tag review
Make sure the title tag on each page of the site is unique and descriptive. If you Want to include the brand name,it should show up at the end of the title tag, not at the beginning, as placement of keywords at the front of a URL brings ranking benefits.
7. Content review
Do the main pages of the site have enough content? A variation of this is making sure the percentage of pages on the site with littlecontent is not too high compared to the total number of pages on the site.There should be atleast 300 words of content.
8. Meta tag review
Check for a meta tag on the pages of the site. Make sure every page has a unique meta description. If for some reason that is not possible,consider removing the meta description altogether. Although the meta description tags are not a significant factor in ranking, they may well be used in duplicate content calculations.
9. Internal linking
Google advises 100 per page as a maximum, although it is OK to go with more on more important and heavily linked-to pages.Make sure the site makes good use of text on its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about.
10. External linking
Check the inbound links to the site. Use a back linking tool to collect data about your links On the flip side, make sure the site’s critical keyword is showing up a fair number of times. A lack of the keyword usage in inbound text is not good either. You need to find a balance.
11. Image alt tags
Do all the images have relevant keyword-rich image alt attributes text and file names. Search engines can’t easily tell what is inside an image, and the best way to provide them with some clues is with the alt attribute and the filename of the image.
12. Keyword Density
Keyword density is the percentage of the number of times a keyword appears on a page divided by the total number of words in that page. So if in an article of 100 words you are using your keyword 10 times, your density will be 10%.
13. Keyword Proximity
Keyword Proximity refers to the distance between two words or phrases, or how close keywords are to each other within a body of text. The closer the two keywords are to each other, the higher the weight for that phrase.
14. Keyword Prominence
Keyword prominence refers to how prominent your keywords are within the key elements of your web page.
15. Social Sharing Options
You can use social media to bring new users to your website. The simplest way to do this is by adding social sharing buttons to posts and pages.
16. Duplicate content checks
The way to do this is to take unique strings from each of the major content pages on the site and search on them in Google. Make sure you enclose the string inside double quotes (e.g., “a phrase from your website that you are using to check for duplicate content”) so that Google will search for that exact string.
17. Robots.txt file
The robots. txt file, also known as the robots exclusion protocol or standard, is a text file that tells web robots which pages on your site to crawl. It also tells web robots which pages not to crawl. Let’s say a search engine is about to visit a site. This is used mainly to avoid overloading your site with requests.
Sitemap or XML sitemap, is a list of different pages on a website. XML is short for “extensible markup language,” which is a way to display information on a site. By placing a formatted xml file with site map on your webserver, you enable Search Engine crawlers to find out what pages are present and which have recently changed, and to crawl your site accordingly. A sitemap is a way of organizing a website, identifying the URLs and the data under each section.
Making your site friendly to search engine crawlers also requires that you put some thought into your site information architecture. A well-designed architecture can bring many benefits for both users and search engines.
The Ultimate SEO Audit to Boost SEO Ranking will get you more about SEO Audit.